Month: December 2017

In the past, sales used to be done mostly one on one and if you had the knowledge and experience, you could literally sell anything just by using your mouth. Nowadays in this modern age, we have the internet where people prefer to buy their goods online. Amazon is one of the world’s most popular online stores where goods of all types are sold and shipped from all parts of the world. Selling products on…

Google has decided to take product searches up a notch with better quality search results. With the new improvements, the product search results will include links to editorial publications. Items related to what you are looking for from Google Shopping will also be included in the search results. The resemblance of this feature to what Amazon offers its customers is uncanny. In fact, indications are that Google did this on purpose. Otherwise, it would make…

Facebook has just announced its new plan to increase ad authentication requirement and transparency for advertisers. This move comes amid ongoing probe on how Russia used this giant social media platform to influence November 2016 presidential elections. So what changes should you expect? In this article, we are going to tell you everything that you need to know about Facebook ads transparency. New ad changes Facebook is keen to provide news ways for people to…

PPC advertising is relatively new to online marketing. Many online businesses have finally warmed up to the idea and PPC marketing has become a favorite for companies. The world of online marketing is ever changing and PPC advertising has also evolved in the time it has been around. Some of the ideas that were thought to be marketing gems no longer work. In an environment where everything is changing quickly, you need to sift through…

MailChimp has proven itself to be an essential cog in many businesses’ online marketing campaigns – and it recently added a powerful new feature to its services: Google Remarketing Ads. With MailChimp, companies can automate their marketing emails, boosting engagement without losing valuable time that could be better-spent elsewhere. The introduction of Google Remarketing Ads takes MailChimp’s value further, and makes it simpler for companies to integrate Google Ads into their campaigns. Remarketing is basically…

Amazon is one of the world’s biggest online retailers, generating net sales of $136bn in 2016. However, this popularity means it’s an incredibly competitive marketplace, with thousands upon thousands of businesses and individuals vying for customers’ money. Trying to get your products in front of buyers can seem a daunting challenge – if not flat-out impossible – to companies preparing to join Amazon. Fortunately, Amazon Sponsored Products is an efficient PPC tool empowering sellers with…

A lot of advertisers gamble in coming up with a perfect ad each day. They pour out all their creative juices to ensure that they create profitable ads that would reach their target market and boost the sales of their products and/or services. They take a risk and spend a lot of money on ads to spread word about their products and services. In the world today where social media has a big influence in…

How many times have you used voice search to find a local business, answer a question, or define a word? As 20 percent of all mobile Google searches are voice-based, there’s a good chance you have tried it at least once. Voice search is far more convenient than typing your query into a search box, and faster too (and isn’t time always of the essence today?), which makes its continued growth unsurprising. Businesses should pay…

Amazon is THE go-to marketplace for millions of consumers across the globe. Hard as it may be to believe, 43 percent of the United States’ online retail sales were performed through Amazon in 2016 – a significant rise from 33 percent in 2015. On top of that, Amazon Prime continues to grow, boasting 80 million members right here in the States today. With such a massive global user-base, Amazon is one of the leading online…

Small business owners often find themselves in tough competition with big companies when it comes to search engine rankings. It could be very difficult to rank especially these big businesses are paying big bucks to get themselves to the top. The good news is, there is a tried and tested strategy called local SEO that could help get your small business an edge over your big competitors. Local SEO performs on a different algorithm compared…

Online marketing has many aspects. It is important to know how to compete with other businesses in this digital platform. It is about time you take advantage of target marketing through Google Adwords. We’ll tell you how by answering the questions you are sure to ask. What is Target Marketing? A specific business sells or caters to a certain demographic. That specific demographic is your target audience. Online target marketing can be done with the…

Only a small percent of your site’s visitors will actually make a purchase. This is especially true when it comes to first-time visitors. Most online shoppers are not ready to buy products right away. They go through a process before reaching the point of actually buying a product or service. Someone looking to buy a precision cooker will check out different brands from big names to local brands to choose where they can get the…