Just how important is Google Shopping for retailers? At first, the immediate response is usually going to be that as it is connected to Google that you simply cannot afford to miss out on it for the sake of your business. However, how accurate is that statement in itself? To get a better understanding, we need to look at a few stats, and also explain more about what Google Shopping offers the retailer. Their approach…
Business enterprises have recently recognized the importance and convenience of an online marketing campaign and have witnessed how a brand can influence a large set of customers within a few seconds online. As marketers have to constantly come up with innovative solutions to keep their customers interested, different strategies have to be implemented. To capture attention of interested customers online, marketers after consulting internet marketing consultants have applied many SEO strategies in order to increase…
Google ads have been in existence for long period of time. However, the introduction of Amazon ads into the market changed the game completely. Both platforms are now fighting for supremacy. Although both Google ads and Amazon ads have some things in common, there are distinct differences particularly when it comes to ad optimization. However, most eCommerce merchants use both platforms interchangeably because they think that they are similar but that is not the case….
Sometimes the play field can tilt in favor of your competitor and there is little you can do. Yes, you are reading this right. If you are into e-commerce you must be well familiar with branded binding and PPC, Right? Branded biding can work for and against your business bringing in profit and or loss of business in equal measures. Think through this; Just when you want to take a sigh of relieve, wipe the…
Numerous search engines have developed over the years providing web users with a variety of search features. Some are going a notch higher than their competitors in the business. Traditional search forums have been a little bit disappointing when it comes to results on shopping. In the past web users have been subjected to a monotony of search engines that were not all that satisfactory. This led to the launch of Amazon search that was…
The number of people shopping online has increased significantly and advertisers have taken notice. A report released by the Merkle Digital Marketing in 2017 showed that the number of clicks on retail product listing ads has increased significantly from 40% to 51%. The report also revealed that Google shopping spending increased by 32%. This clearly shows that Ecommerce PPC can increase your advertising ROI if used well. Below are 6 Ecommerce PPC best practices to…
No matter the type of industry you are in, the success of internet marketing campaigns lies in the selection of the best PPC metrics. However, the choice can be confusing for it needs an in-depth understanding of what perfectly suits your business needs. From traffic oriented metrics to ROI-focused metrics, the secret lies with which of those will be able to make meaningful changes to your campaigns. Today’s post is set to guide you on…
2018 is sure to be a disruptive year with regards to PPC trends. The new year might signal the start of the integration of artificial intelligence in copy drafting, audience targeting, and performance tracking. In the sphere of internet marketing, the unexpected always happens. You are likely to find yourself at the mercy of algorithms that will shake you out of your comfort zone. Structured data 2018 going forward, search engines will demand marketers, and…
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