Month: March 2018

Pay-Per-Click advertising in online marketing has been around for a few years now. More businesses are using PPC advertising as part of their overall internet marketing strategy, and it continues to grow faster than any other form of online marketing strategy. PPC can be one of the most effective ways or the most disappointing way to build your business. Sometimes this advertising can be a bit challenging especially for those new to it or those…

Amazon handles large volume of search queries and traffic. The online giant is growing at a rate of 42 percent worldwide. There are thousands of merchants looking forward to have a competitive edge on Amazon. With the large audience and competition, it is necessary for merchants to look for ways to optimize their sales. To help you in this process, here are professional optimizing tips you should follow. Search engine optimization is vital One important…

For most companies, marketing expenditures are the most crucial investments they would purchase. It is, therefore, necessary to analyze and measure the progress in regards to the return of investments from marketing campaigns. Many individuals make the common mistake of leveling their marketing performance in regards to their sales figures. There is more to marketing than just creating immediate sales. This brings us to our most important question- How can you measure your overall marketing…

In today’s competitive world, most businesses are becoming familiar with Google AdWords. Advertising on Google AdWords is one of the cost-effective ways of marketing an eCommerce store. Adwords should also be noted that it’s a complex system that needs constant monitoring of campaigns and also being up to date with all latest trends and developments which can be somehow tricky for business owners to manage. However, in this article we’ll look at top 5 Adwords…

Clients usually decide to disable their adwords accounts because of various reasons. Some of these reasons include: being overwhelmed by huge volume of customer orders that their adwords accounts is generating, not being able to meet production needs of customers or for the purpose of saving costs. Regardless of the reason, closing your adwords account without any concrete reason is not a good idea. It can have bad long term implications not only to your…

In the modern world, many businesses are limiting their online marketing budgets every month to a few dollars. Due to financial limitations, many of those businesses are putting all their marketing funds into PPC ads. Their main aim is to get targeted leads from the invested cash that will lead to an immediate payoff. Those with limited online marketing budgets, PPC ads only makes sense if they need an immediate payoff in order to survive…