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Month: April 2018

Home 2018 April

Tips to Upgrade the Landing Page Experience in AdWords Account

Dani Shalmone

Do you know that the overall appearance and quality of your landing page can affect how Google AdWords appear on search result page and amount that you will pay on the ads? The Google AdWords landing page experience usually measures how effective an ad landing page is serving potential customers. It actually tells if Google thinks that the landing page is meeting the expectations of the users. This information usually affects the rank AdWords placed…

Branding success: Why do you need a PPC Brand Campaign

Dani Shalmone

For most times, brand creators wonder if they need to bid on their brand-related keywords yet they rank in the number 1 spot and get organic traffic from the search engines. To them, this seems like wastage of resources that could be directed to generic campaigns. However, in order to create more brand awareness and improve CRTs, PPC expert recommend running a brand campaign. You may be wondering: What does PPC brand campaign entail? Before…

Understanding AdWords Attribution Model

Dani Shalmone

If want to maximize your AdWords budget, then it’s important to determine which keywords, ads, and campaigns get credit for conversions. Attribution modeling has become a major topic of interest everywhere. What is AdWords attribution modeling? It is simply the practice of understanding and giving credit to ad groups, campaigns, and various keywords in AdWords which eventually lead to conversions. In simple terms, it is a set of some rules which determine how conversion credit needs…

5 Great Ways To Get Your AdWords Account Ready For Spring

Dani Shalmone

After the winter season, it is time to make sure that your AdWords account is ready for spring. You have to look at some of the elements that might slow your account. You should clean it up to make it more functional and effective again in allowing reach your set goals. To assist you in the process, here are great ways to get your AdWords account ready for spring. 1. Eliminate keywords with no value…

3 Things Successful PPC Managers Do In The Morning

Dani Shalmone,

Pay per click is one of the most effective forms of advertising online. It helps drive the right visitors to your website who are ready to take an action. If your ads appear on top, then you are more likely to get more serious customers to click on the ad. This means that the main goal of any entrepreneur is to ensure that they attract customers who are ready to take an action (call or…

For Ecommerce: Display Vs. Search Advertising?

Dani Shalmone, ,

Whether you’re a beginner or a seasoned marketer, determining whether you should use display advertising or search advertising for your eCommerce marketing campaign is not easy. Using the wrong channel for your campaign can potentially ruin the success of your campaign. Luckily, there are ways in which decide which between the two is the best for your eCommerce business and which one of them will generate more conversions. Display Advertising What is Display advertising? This…

Four Ways To Stay Effective When The AdWords Interface Changes

Dani Shalmone

The latest AdWords interface design has sparked a stir in the PPC industry. Despite the fact that it’s pretty, the new change upsets the work of many CPP specialists. Luckily, advertisers who utilize third-party tools such as Optmyzr are in a better position to transitioning their workflow as compared to those who are entirely dependent on AdWords PPC tools provided by Google. Optmyzr takes into account the fact that most account managers have limited time…

10 PPC Writing Best Practices for Making Your Ads Extra Efficient

Dani Shalmone

PPC ads have two sides. They can be extremely profitable or they can be a total waste of time. The difference between the two actually depends on how you craft your ad text. Most people usually think that writing a good PPC ad is easy but that it not true. You have to be extremely creative in order to catch the eye of your targeted clients. The bad news is that PPC ads have no…

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