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Month: May 2018

Home 2018 May

Is Human-Free Automation the Future of PPC?

Dani Shalmone

Google’s recent updates to their AdWords platform have raised some interesting questions about the future of PPC. First and foremost, will AI continue to advance quickly and effectively enough to remove PPC specialists from the process of paid search marketing altogether? Secondly, will the technology prove strong enough to actually achieve the goals businesses expect when they work with such a powerhouse as Google? Thirdly, could this lead to complacency and companies ultimately getting less…

What are the Most Important Questions to Ask Before Hiring a PPC Agency?

Dani Shalmone,

Hiring the right PPC agency for your business or organisation can be daunting, especially if you have little prior knowledge or experience with paid search. You will come to depend on your PPC agency to manage your campaign, offer sage advice on the most effective methods to reach your target demographic, and ultimately help your business generate more revenue. Choosing an agency that just isn’t the best for your specific needs can be a costly,…

How to set up a successful Google Shopping campaign

Dani Shalmone

Google has unveiled a new product called Google Shopping Campaign that works under AdWords. It allows one to place bids based on product searches, unlike the typical campaigns where bids are based on keywords. It is an improvement from the basic PPC campaigns where only text-based ads are allowed. You can now use product images, their prices, and some text. This new product takes the guesswork out of bidding strategies since each ad will be…

6 Basic Strategies That High-Volume Sellers Use to Compete on Amazon

Dani Shalmone,

Amazons is a large marketplace and opportunity for vendors to sell their products and make a lot of money. However, in order to succeed in this competitive marketplace, you need to ensure that your products are visible and enticing to potential buyers. If you’re looking to increase your sales on Amazon, we’ve rounded up six strategies that high-volume sellers use to stay competitive on Amazon. 1. Invest in Amazon PPC One effective way of becoming…

Best PPC Money-Saving Optimization Tips

Dani Shalmone

PPC Adwords can help you drive a great deal of traffic to your site if you know how to make the most of this advertising system. If you’ve ever wanted to learn more about this marketing program, here are the best tips for using it effectively to save money. 1. Get your keywords right With AdWords, it’s all about inserting the right keywords into your ads so you need to do some keyword research before…

How to Optimize Amazon PPC Campaigns

Dani Shalmone

Amazon Products PPC is a great marketing and promotional tool that sellers can use enhance their reach and brand traction. Pay-per-click advertising campaigns present one of the most cost-effective and strongest opportunities for brands and sellers to increase their sales. However, with the increased competition on Amazon, sellers need to reorganize and optimize their PPC campaigns in order to realize its full potential. A well optimized PPC campaign maximizes ad visibility and keeps a tighter…

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