August 2018

Google Shopping Ads in 2018: The Definitive Guide

August 27, 2018Dani ShalmoneAdWords PPC, Google Shopping Ads

You’ve been thinking about selling products online for a while now, but the tediousness, the technical jargon, and this so-called data feed which looks like the Excel sheet from hell have all caused you to run as fast as you can to Procrastination town. It’s time to return to Gotham, Christian-Bale-from-the-Dark-Knight style! Here’s everything you need to know to start selling online with your Google Shopping campaigns. You’ll not only be selling products online in…

Multi-Touch Attribution: The Ultimate Guide To Modeling Your Marketing For Success

August 15, 2018Don Duong1

If you’re a digital marketer, and you have not yet heard about attribution, then where have you been? Google, the most ubiquitous of digital advertising platforms, recently released Google Attribution in beta for more advertisers, and pretty soon, attribution modeling will become that much more mainstream for digital advertisers. What does that mean for SMBs right now? In this article I will: Summarize attribution, its relevance, and its drawbacks Stress the importance of understanding your…