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Month: September 2018

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Google Display Network Strategy in 2019: 15 Point Guide To End All Guides

Dani Shalmone

Introduction: What is the Google Display Network? Google Display Network ads are banner ads on sites that have opted into serving ads for Google’s Display Network (GDN). You can see an example of this image highlighting some Google Display ads on the right in yellow. You’ve probably seen these banners while perusing your favorite sites, many of which have opted into Google’s lucrative network. Google’s display network spans over two million sites that reach over…

Pinterest Advertising Success: 25 Point Guide Worth Pinning

Don Duong, ,

Isn’t Pinterest just for women? Does anyone even really use Pinterest for anything? My digital marketing efforts are tough to manage as it is, why do I need to even consider Pinterest to dilute my already thin advertising budget? In this guide, we’re going to address these possible Pinterest pitfalls and break down exactly how Pinterest works, and why it is valuable to digital marketers and marketing agencies – especially those who are trying to…

Facebook Advertising Strategies: 33 Point Guide to Get Killer Results

Don Duong1 Comment,

Why do you need Facebook Advertising? Things are working fine in Google Ads, and you’re getting plenty of leads to nurture and bringing in a fine ROI for your digital marketing efforts. In this guide, we are going to show you why Facebook Ads are a necessity for your digital marketing arsenal and break down the basics of what you need to know in order to be successful. 1. Why Should I Advertise On Facebook?…

Conversion Rate Optimization in 2019: The Ultimate Guide

Don Duong, ,

In the cult salesman movie classic, Glengarry Glen Ross, Alec Baldwin’s character is tasked with motivating underachieving real estate salesmen in an infamous speech that reaches a crescendo as his character hammers the main point home: ‘Always Be Closing!’ How is this related to Conversion Rate Optimization (CRO)? If you alter the last word to ‘testing’ you get a similarly universal truth in digital marketing: Always Be Testing. We’ll get back to this foundational principle…

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