Month: April 2019

LinkedIn has been predominantly marketed as a B2B marketing channel due to their smart lineup of business related targeting options. However, this image is misleading. LinkedIn users are made of consuming humans just like any other social media channel. While B2C marketing campaigns on LinkedIn have been going on for years, LinkedIn’s potential as a B2C pipeline has been understated for quite some time. LinkedIn’s unique customer base – made up of educated professionals with…

Why would anyone ever click an ad on LinkedIn? Does anyone even use LinkedIn these days, except for scoping out recruits or just stalking people? I have more than enough advertising opportunities on Google and Facebook, why worry about a small player like LinkedIn that will take up more of my valuable resources than it will deliver in anything I can use? If any of the above applies to you, read on! We will be…

Remarketing is an important tool in any digital marketer’s toolbox. But, with all the different targeting options, the confusing way sales funnel buckets can overlap, and the attribution issues still unsolved by modern technology, the entire process – in addition to running prospecting campaigns – can make managing Facebook remarketing seem like an intimidating and confusing task. With the right knowledge and mindset, however, any digital marketer can master Facebook remarketing and seamlessly incorporate it…