May 2019

winning bidding strategy ppc results in business wins

Google Ads: 32 Point Best Practices For Making Keywords Profitable

May 14, 2019Dani Shalmone

What are Google Paid Search Ads? Google Ads (formerly Google AdWords) is a platform where advertisers can advertise on Google Display (banner/video ads on websites), Product Listing Ads (Shopping ad promoting the purchase of products), Video Ads (YouTube), and Universal App ads. Today we are focusing on the Search Network and you or your SEM agency can leverage it to the max. Google created ads based on search queries in 2000, and hasn’t looked back…

22 Tips and Best Practices for Creating Killer PPC Landing Pages

May 7, 2019Don Duong

PPC campaigns are built to make money. At the very least, they’re built to drive an action – whether it’s an impression, a click, or a micro-conversion that will eventually lead to a conversion a certain percentage of the time. In the end, PPC is ultimately a numbers game. For the PPC campaigns that strive to drive users to a landing page, the landing page should be optimized to impel the user to convert. If…

Top Tips To Getting Started With Bing Ads in 2019

May 1, 2019Dani Shalmone

If you think that Bing Ads is just small advertising potatoes that you don’t have time for, you could be missing out on some low-hanging fruit in your digital marketing endeavors. In this 22 point guide, we will explain the features and benefits of Bing Ads that will help you dominate this niche – but very relevant – ad space. 1. Why Use Bing Ads? The Bing search engine does not compare to the Google…