Google and Bing Ads: Ad Copy Best Practices That Rock Search Results
Advertisers may overlook ad copy, a meticulous and unsexy aspect of PPC ads. With the advanced options for targeting, automated bidding, and data crunching, ad copy can take a backseat in the PPC van. However, messaging is the crux of ads, and great ad copy can help overcome deficiencies in other aspects of your PPC campaigns. In this article, we’ll explain the importance of ad copy and how to write stellar ads that translate into…
