November 2019

people looking at their phones huffington post

How To Get The Lowest Google Ads CPC On Mobile (Hint: Improve Your Mobile Quality Score)

November 11, 2019Dani Shalmone

Internet traffic is undeniably shifting towards mobile phones. As a digital marketer, it is imperative to tailor strategies towards this shift in how we use the internet. Since running paid search or paid social campaigns on mobile can differ significantly from running them on desktops, it seems like a no-brainer to start learning exactly how mobile paid campaigns can differ, and how to optimize campaigns based on these differences. Learning and applying strategies that take…

Google Analytics 101: Low Hanging Fruit & 25 Point Guide to Measuring Ecommerce Success

November 8, 2019Don Duong

What is Google Analytics? Many people, even digital marketers, are intimidated by the numbers and terms like ‘regular expressions’ and ‘tracking code installation’. In this beginner’s guide, we are going to breakdown the importance of Google Analytics for a digital marketer’s tool belt. We will also introduce you to the important parts of managing a Google Analytics account to make the most of your time and add real value to your digital marketing efforts. Even…

snapchat is different than most ad platforms

Your Guide to PPC Triumph on Snapchat

November 6, 2019Don Duong

Snapchat is one of the most popular photo and video sharing social media apps – especially among the younger demographic. As a matter of fact, almost 200 million active users engage with one another through this mobile app on a daily basis. Those figures aren’t Facebook, YouTube, or even Pinterest numbers, but they also aren’t insignificant. If your customer base consists of the young 18-34 demographic (who make up a whopping 85% of Snapchat users),…

22 Killer Facebook Campaign Ad Strategies To Boost Your Ecommerce Sales

November 5, 2019Dani Shalmone

If you’re running an Ecommerce store, you can’t ignore Facebook as a source of prospective customers. Nearly eighty percent of internet users are on Facebook. The people who can afford to purchase products online are more than likely on Facebook. The two industries almost go hand-in-hand. Indeed, the well-documented move of users from desktop to mobile has enhanced Facebook’s relationship with the Ecommerce industry. 1. Why Focus On Facebook Ecommerce? Ecommerce sales were over $1.5…

24 Point Guide To Using Buyer Personas for PPC

November 4, 2019Dani Shalmone

Buyer personas are mentioned often within the context of marketing, and with good reason. When you know exactly who your target audience is, marketing is a much easier job. Buyer personas are a way to better understand who your target audience is for all of your different products and services. Buyer personas can also provide key insights into the characteristics of your users at each stage of the customer journey. This is essential so that…