Why would anyone ever click an ad on LinkedIn? Does anyone even use LinkedIn these days, except for scoping out recruits or just stalking people? I have more than enough advertising opportunities on Google and Facebook, why worry about a small player like LinkedIn that will take up more of my valuable resources than it will deliver in anything I can use? If any of the above applies to you, read on! We will be…
In this article. we are going to talk about the some of the most important parts of lead generation for B2B, especially as it relates to PPC advertising. These are foundational points that set the strategy for increasing leads for a B2B business in an incremental, methodical, and predictable way. If you apply these basic points to your B2B marketing strategy, we are confident you’ll be headed in the right direction towards maximizing your lead…
Introduction: What is the Google Display Network? Google Display Network ads are banner ads on sites that have opted into serving ads for Google’s Display Network (GDN). You can see an example of this image highlighting some Google Display ads on the right in yellow. You’ve probably seen these banners while perusing your favorite sites, many of which have opted into Google’s lucrative network. Google’s display network spans over two million sites that reach over…
You’ve been thinking about selling products online for a while now, but the tediousness, the technical jargon, and this so-called data feed which looks like the Excel sheet from hell have all caused you to run as fast as you can to Procrastination town. It’s time to return to Gotham, Christian-Bale-from-the-Dark-Knight style! Here’s everything you need to know to start selling online with your Google Shopping campaigns. You’ll not only be selling products online in…
Google offers businesses a huge range of advertising options. Are you getting the most out of your marketing budget, or can Google take your brand further? Below, you’ll find details on Google’s advertising options to help you decide which are most effective for your business. Dynamic Search Ads Dynamic Search Ads (otherwise known as DSAs) let you automate your choice of keywords and ad creation itself. This is ideal for seizing those opportunities you might…
Google’s recent updates to their AdWords platform have raised some interesting questions about the future of PPC. First and foremost, will AI continue to advance quickly and effectively enough to remove PPC specialists from the process of paid search marketing altogether? Secondly, will the technology prove strong enough to actually achieve the goals businesses expect when they work with such a powerhouse as Google? Thirdly, could this lead to complacency and companies ultimately getting less…
Hiring the right PPC agency for your business or organisation can be daunting, especially if you have little prior knowledge or experience with paid search. You will come to depend on your PPC agency to manage your campaign, offer sage advice on the most effective methods to reach your target demographic, and ultimately help your business generate more revenue. Choosing an agency that just isn’t the best for your specific needs can be a costly,…
Google has unveiled a new product called Google Shopping Campaign that works under AdWords. It allows one to place bids based on product searches, unlike the typical campaigns where bids are based on keywords. It is an improvement from the basic PPC campaigns where only text-based ads are allowed. You can now use product images, their prices, and some text. This new product takes the guesswork out of bidding strategies since each ad will be…
Amazons is a large marketplace and opportunity for vendors to sell their products and make a lot of money. However, in order to succeed in this competitive marketplace, you need to ensure that your products are visible and enticing to potential buyers. If you’re looking to increase your sales on Amazon, we’ve rounded up six strategies that high-volume sellers use to stay competitive on Amazon. 1. Invest in Amazon PPC One effective way of becoming…
PPC Adwords can help you drive a great deal of traffic to your site if you know how to make the most of this advertising system. If you’ve ever wanted to learn more about this marketing program, here are the best tips for using it effectively to save money. 1. Get your keywords right With AdWords, it’s all about inserting the right keywords into your ads so you need to do some keyword research before…
Amazon Products PPC is a great marketing and promotional tool that sellers can use enhance their reach and brand traction. Pay-per-click advertising campaigns present one of the most cost-effective and strongest opportunities for brands and sellers to increase their sales. However, with the increased competition on Amazon, sellers need to reorganize and optimize their PPC campaigns in order to realize its full potential. A well optimized PPC campaign maximizes ad visibility and keeps a tighter…
Do you know that the overall appearance and quality of your landing page can affect how Google AdWords appear on search result page and amount that you will pay on the ads? The Google AdWords landing page experience usually measures how effective an ad landing page is serving potential customers. It actually tells if Google thinks that the landing page is meeting the expectations of the users. This information usually affects the rank AdWords placed…
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