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Author: Dani Shalmone

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Branding success: Why do you need a PPC Brand Campaign

Dani Shalmone

For most times, brand creators wonder if they need to bid on their brand-related keywords yet they rank in the number 1 spot and get organic traffic from the search engines. To them, this seems like wastage of resources that could be directed to generic campaigns. However, in order to create more brand awareness and improve CRTs, PPC expert recommend running a brand campaign. You may be wondering: What does PPC brand campaign entail? Before…

Understanding AdWords Attribution Model

Dani Shalmone

If want to maximize your AdWords budget, then it’s important to determine which keywords, ads, and campaigns get credit for conversions. Attribution modeling has become a major topic of interest everywhere. What is AdWords attribution modeling? It is simply the practice of understanding and giving credit to ad groups, campaigns, and various keywords in AdWords which eventually lead to conversions. In simple terms, it is a set of some rules which determine how conversion credit needs…

5 Great Ways To Get Your AdWords Account Ready For Spring

Dani Shalmone

After the winter season, it is time to make sure that your AdWords account is ready for spring. You have to look at some of the elements that might slow your account. You should clean it up to make it more functional and effective again in allowing reach your set goals. To assist you in the process, here are great ways to get your AdWords account ready for spring. 1. Eliminate keywords with no value…

3 Things Successful PPC Managers Do In The Morning

Dani Shalmone,

Pay per click is one of the most effective forms of advertising online. It helps drive the right visitors to your website who are ready to take an action. If your ads appear on top, then you are more likely to get more serious customers to click on the ad. This means that the main goal of any entrepreneur is to ensure that they attract customers who are ready to take an action (call or…

For Ecommerce: Display Vs. Search Advertising?

Dani Shalmone, ,

Whether you’re a beginner or a seasoned marketer, determining whether you should use display advertising or search advertising for your eCommerce marketing campaign is not easy. Using the wrong channel for your campaign can potentially ruin the success of your campaign. Luckily, there are ways in which decide which between the two is the best for your eCommerce business and which one of them will generate more conversions. Display Advertising What is Display advertising? This…

Four Ways To Stay Effective When The AdWords Interface Changes

Dani Shalmone

The latest AdWords interface design has sparked a stir in the PPC industry. Despite the fact that it’s pretty, the new change upsets the work of many CPP specialists. Luckily, advertisers who utilize third-party tools such as Optmyzr are in a better position to transitioning their workflow as compared to those who are entirely dependent on AdWords PPC tools provided by Google. Optmyzr takes into account the fact that most account managers have limited time…

10 PPC Writing Best Practices for Making Your Ads Extra Efficient

Dani Shalmone

PPC ads have two sides. They can be extremely profitable or they can be a total waste of time. The difference between the two actually depends on how you craft your ad text. Most people usually think that writing a good PPC ad is easy but that it not true. You have to be extremely creative in order to catch the eye of your targeted clients. The bad news is that PPC ads have no…

The Challenges of Having Effective PPC Advertising

Dani Shalmone

Pay-Per-Click advertising in online marketing has been around for a few years now. More businesses are using PPC advertising as part of their overall internet marketing strategy, and it continues to grow faster than any other form of online marketing strategy. PPC can be one of the most effective ways or the most disappointing way to build your business. Sometimes this advertising can be a bit challenging especially for those new to it or those…

Top Professional Optimizing Tips for Amazon Sellers

Dani Shalmone

Amazon handles large volume of search queries and traffic. The online giant is growing at a rate of 42 percent worldwide. There are thousands of merchants looking forward to have a competitive edge on Amazon. With the large audience and competition, it is necessary for merchants to look for ways to optimize their sales. To help you in this process, here are professional optimizing tips you should follow. Search engine optimization is vital One important…

How to Measure Overall Marketing Performance for All Campaigns

Dani Shalmone

For most companies, marketing expenditures are the most crucial investments they would purchase. It is, therefore, necessary to analyze and measure the progress in regards to the return of investments from marketing campaigns. Many individuals make the common mistake of leveling their marketing performance in regards to their sales figures. There is more to marketing than just creating immediate sales. This brings us to our most important question- How can you measure your overall marketing…

5 AdWords Tips to Drive Sales Online for Your eCommerce Store

Dani Shalmone

In today’s competitive world, most businesses are becoming familiar with Google AdWords. Advertising on Google AdWords is one of the cost-effective ways of marketing an eCommerce store. Adwords should also be noted that it’s a complex system that needs constant monitoring of campaigns and also being up to date with all latest trends and developments which can be somehow tricky for business owners to manage. However, in this article we’ll look at top 5 Adwords…

8 Disadvantages of Closing Your AdWords Account

Dani Shalmone

Clients usually decide to disable their adwords accounts because of various reasons. Some of these reasons include: being overwhelmed by huge volume of customer orders that their adwords accounts is generating, not being able to meet production needs of customers or for the purpose of saving costs. Regardless of the reason, closing your adwords account without any concrete reason is not a good idea. It can have bad long term implications not only to your…

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