Author: Dani Shalmone

The biggest and most common concerns when it comes to online marketing is ensuring one is able to optimize their campaigns and getting the greatest ROI (Return on investment). There is a growing number of marketing platforms and tools utilizing machine learning in trying to simplify optimization processes. In the following article, we get to know what really goes on inside the Smart Bidding’s intelligence, and whether one needs to try it on in their…

While a great deal of the traffic to your website will come through organic traffic, much of it will also come through the use of ads. Google AdWords is a system that can help you get your internet business website matched up with other websites that are also appealing to your marketing targets and can cross-sell your product. Here are important ways that you can use Google AdWords to promote your internet business: 1. Do…

Split testing can be used by manufacturers and marketers to review the performance of two of their web page campaigns using Google Shopping. The goal of split testing is to boost the best performing webpage. Only under specific conditions will split testing offer accurate correct results. There are a few split testing methods which offer results in your Google Ads shopping campaigns. The Split Testing Procedure 1) Have a reason behind split testing — The…

Just like other fields in the tech industry, SEO has seen a lot of developments in the recent years. As technology evolves, Google is rolling out new updates to improve how its search engine works, and in turn search results. Some of these updates have been real game changers, which force SEO enthusiasts to change their optimizing strategies if they are to stay ahead of the curve and dominate search. Worth noting is semantic search,…

Any astute digital marketer or SEO specialist knows the value that inbound links can bring to a website. Every link directed to your site is capable of adding some level of trust and authority in the eyes of Google crawlers. Once Google perceives your site as trustworthy, your ranking for the relevant keywords will automatically improve. However, it is important to note that all the inbound links for SEO are not treated equally. Some add…

Alexa updates you about the weather and plays the best playlists. However, we went a step further to find out how Alexa Skills can be of benefit to our customers. In 2017, Amazon sold Amazon Echo Dot as the best product before Christmas. Amazon Alexa is the number one charting app in your particular app. The importance of Alexa Skills Alexa Skill base is the perfect way to get a mile ahead of the potential…

In 2016, ecommerce sales totaled $394 billion, representing 9% of total retail sales; this is according to the United States’ Department of Commerce. Surprisingly, the average ecommerce store conversion rate is still below 5%. But as billions of consumers around the world enter the ecommerce marketplace, these figures will rise precipitously. As you may already know, the ecommerce environment is highly competitive and distributed with consumers having a virtually endless list of options. One of…

Unprecedented growth is evident on ecommerce and it should have reflected on your returns by now! If not, what are you doing that is not right? Room for improved return on investment of your ecommerce site through PPC is infinite, only if you do it right. Here are the tips that can help your ecommerce website reap the boom in the industry through PPC. It all begins with location The wisdom in the age-old advice…

According to most ecommerce experts, Amazon’s ad business are set to rise in 2018.This is despite the fact that Google and Facebook have over the years managed to maintain a tight grip on the ad business sector. Some clear indicators of the company’s expected growth are its yearly upswings in terms of ad revenue and its focus on voice and smart speakers, both of which have resulted in marketers keeping a close eye on the…

If you really want to make a difference in your PCC campaigns,it is definitely a great idea to have a number of resolutions in place. In this article, we will have a look at 5 New Year’s resolutions for your PPC campaigns. Analyze Keywords To have all your cylinders active you will need tohave a keyword that is relevant. This means that one of the important resolutions for your campaign is reviewing the keyword on…

Search engine optimization plays a crucial role in making your real estate website visible. However, the fact is that only 10 real estate websites can be seen on the first page of search engine result page at a time for a given phrase or keyword. So the big question is, what happen to the other 90% of real estate websites? The best option that they have is investing in pay per click (PPC). This form…