Author: Dani Shalmone

If you’re running an eCommerce business, you’d better know the best Black Friday online marketing tactics to boost your revenue this season. To help you with that, here are 5 unconventional online marketing tactics that will grab the attention of the holiday shoppers this. Black Friday and increase sales. 1. Upselling and Cross-selling with Discounts Let’s face it; many people will be actively looking for much better deals on Black Friday. So if you already have…

Black Friday 2017 will be a money-spinning opportunity for pay per click campaigns. If you start and manage your campaigns right, you will stand to benefit from them for many years to come. In the whole weekend from Black Friday to Cyber Monday, you need to get your game right as a digital marketer. Read on for tips to dominate Black Friday PPC this 2017. Prepare in advance You don’t have to spend your entire…

Amazon has a mega-plan to break up the Google-Facebook stranglehold of the online advertising space — and it is soon coming into the scene with a bang. While the firm has simply been hosting ads on its website, now it wants to share even the profits cake! One of the ways Amazon is planning to achieve this is by launching its own version of a video placement platform to compete with Google’s YouTube. The online retail…

Facebook enables you to retarget your ads using their custom audiences tool. You simply need to insert a code (which they provide) in your website and start building the list of visitors to whom you want to market or encourage a return visit to your site. Retargeting is all about reaching out to people who have made certain actions on your website. All you need to do is place the remarketing pixel on your website…

For avid online marketers, the landscape on Facebook might never be the same again. Facebook has put on hold racial exclusion feature on Facebook Ads. This feature enabled the inclusion or exclusion of specific ethnic groups of people from campaigns. Recent reports show that this targeting function can be used to discriminate against minority groups. According to the US federal law, it is unlawful to publish campaigns that disadvantage others based on race, religion, gender,…

Performance is the main reason why we all use Pay-Per-Click (PPC), right? Probably you need to increase traffic to your website, or better still, boost sales and customers. But things may not always be rosy. There are times when the performance of the account takes a downturn. Unless one is fully prepared on how to handle this unfortunate occurrence, it can end up being quite stressful and lead to loss of trust by clients and stakeholders….

marketing is undoubtedly one of the fastest and surefire ways to get customers for your business. Problem is that people don’t always run the pay-per-click campaigns the right way, therefore, they end up wasting lots of money. And when it doesn’t work, they start thinking that PPC isn’t for them and won’t have a positive impact on their quality score. They unfortunately break up with PPC. PPC is a Silver Bullet to End All Marketing…

Like other merchants, increasing your sales on Amazon is your biggest goal. Because Amazon is the biggest online marketplace that is trusted by customers all over the world, selling your products on this platform is an incredible way to not only increase your sales, but to also expand your online presence. One thing you need to understand is that ranking high on Amazon requires you to better understand the Amazon product ranking algorithm, the A9….

The marketing landscape is evolving, and businesses whether big or small need to adapt, especially in the world of digital marketing. Over the years, marketing a business through Search Engine Optimization (SEO) and Pay Per Click advertising (or “PPC”) has become quite popular. PPC is one of the most effective ways to get your website to rank on online search engine results. A lot of experts agree that PPC advertising yields much better and more…