Bread Payments (formerly Bread Finance) is a fully customizable and white-labeled customer finance solution for the e-commerce checkout process. Customers looking to make a purchase but who aren’t quite ready to shell out the dough can pay by the slice in monthly installments. The credit approval is built right into the shopping experience.
Bread’s performance in Paid Search and Social was flat. Management was ready to give up their PPC budget for more direct sales initiatives. The quality of leads were low. We broke down each channel bit by bit, focusing on high quality keywords and lookalike audiences that led to high quality customers. This type of analysis is how we start with every client; breaking down the business model and profit margins. Quality leads increased by 51%. Our contribution also helped Bread get acquired.
Increase in Increase In Quality Leads YoY
Decrease in CAC
Increase in Traffic
How We Did It
Lead Value Analysis
LinkedIn Company Targeting
A/B Copy Testing