Celsius Network is a new way to deposit, borrow and earn interest with crypto making banking on the Blockchain super easy. Forbes calls them the “#3 Bloackchain company to watch for in 2018. This FinTech company startup is primed to disrupt traditional banking.” Obviously, we wanted to get on board.
Celsius’ Challenge
Celsius had a token sale for their initial coin offering and were looking to satisfy the demand of their ICO through Google Ads. Shalmie helped contribute to their $50 million token sale by promoting their app and website by running targeted display and search ad campaigns. In just a very short time, we were able to scale their investment to surpass their conversion goal at their target CPA.
Exponential Results
17,000
Conversions in a 30 Day Period
600%
Increase in Conversion Rate
80%
Decrease in CPA
1,600%
Increase in Traffic
How We Did It
Advanced Placement Display Targeting
Custom Intent Display
International Search Campaigns
Low CPA App Campaigns
Conversion Ad Copy
Google Marketing