KARA makes designer women’s leather handbags, backpacks, and fancy fanny packs. Launched only in 2013, they are already featured in popular high-end retail stores like Barneys, Nordstrom, and Need Supply. When they release new products, people line up to purchase their chic, cutting edge styles. According to WMagazine, “Kara focuses on easy, wearable products that make it easy to go handsfree.”

KARA’s Challenge

KARA came to Shalmie looking to salvage their digital marketing efforts that had proven so far to be unprofitable. Their CPA was too high with respect to their ROI goal and needed a change to happen fast. Shalmie helped their strategy by building profitable Search and Shopping campaigns resulting in a 65% decrease in CPA and 62% increase in ROI year over year.