Mordekai is a luxury line of avant-garde chic jewelry and accessories. Their wide range of headpieces, earrings, rings, and neckpieces have been worn by the likes of Madonna, Cher, Lady Gaga, Shakira, and Rosalia to name just a few. Mordekai by Ken Borochov has also been featured on television shows like Rupaul’s Drag Race.

Mordekai’s Challenge

Mordekai was looking to widen their funnel and convert customers with retargeting. They already had a great site setup on Shopify. Now, all they needed was to put more eyes on their product. They had virtually no ad presence on Facebook, Instagram, and Google so there was huge opportunity for them to grow.