SpyTec GPS is both a hardware maker and software as a service (SAAS) company. Their flagship product is a real-time GPS tracking device hardware that works with native app and web app. Their GL300 GPS tracker has been shared by many news outlets including CNN, NPR, CBS, and Fox News.
SpyTec’s SAAS Challenge
SpyTec’s e-commerce growth had grown stagnant over the course of two years. Monthly sales and subscriptions had plateaued while customer acquisition cost only increased which had led to them having a conservative ad budget.
Their PPC marketing just wasn’t profitable, and they were ready to shut down their entire paid search program altogether and focus only on organic search and content. They decided to give it one last shot.
Subscribers Grew 2x in One Month and 7x over the course of one year which led to tens of millions of dollars in paying subscribers.
Increase in Traffic
Increase in Subscriptions
Decrease in CAC
Decrease in CPC
SpyTec went from having a conservative budget to opening it up completely. With their Google account getting a total facelift, CPA had gone down 33%. They were then set up to succeed in the way any business would want: spend more, make more.
SpyTec sees the value of Search Engine Marketing clearer with Shalmie. They were able to see results almost immediately with virtually zero risk.
Aside from scaling Google, we introduced them to Amazon PPC ads. First we started with Sponsored Products, then Sponsored Brands (Headline Ads), and finally Sponsored Display. Within three months, they became an Amazon Best Seller of their flagship GPS tracker.
How We Did It
Focused on ROI based on profit goals and brand growth
Complete restructuring of Search campaigns
Targeted ad copy testing
Display placements and retargeting
Full soup to nuts audit of their program
Advanced bidding strategies leveraging all devices
Automation and complete revamp of their Google Shopping feed and campaign
Customized reporting dashboards