Category: blog

Google Ads Smart Bidding strategies are at the core of pay-per-click management. Essentially, bidding is a lever that digital marketers pull to adjust the price they wish to pay for each click or impression. Increasing bidding amounts can cause a particular keyword, targeting method, ad group, or campaign to show more often and in higher positions. Expanded reach and ad prominence are desired by all digital marketers, but the big question is whether the price…

Internet traffic is undeniably shifting towards mobile phones. As a digital marketer, it is imperative to tailor strategies towards this shift in how we use the internet. Since running paid search or paid social campaigns on mobile can differ significantly from running them on desktops, it seems like a no-brainer to start learning exactly how mobile paid campaigns can differ, and how to optimize campaigns based on these differences. Learning and applying strategies that take…

Advertisers may overlook ad copy, a meticulous and unsexy aspect of PPC ads. With the advanced options for targeting, automated bidding, and data crunching, ad copy can take a backseat in the PPC van. However, messaging is the crux of ads, and great ad copy can help overcome deficiencies in other aspects of your PPC campaigns. In this article, we’ll explain the importance of ad copy and how to write stellar ads that translate into…

Sure, you know video content is huge these days, but maybe you think that you don’t have time to show ads on YouTube, or you have no idea what kind of impact they have. Or maybe this sounds like you: “I am just worried about conversions, and I have enough trouble acquiring those leads at a good cost on Facebook and Google, which are my primary concerns right now.” Or, “I’ll get to YouTube when…

You can already search by voice through Google’s mobile search app. As we all know, mobile is omnipotent in its rise to push out desktop. Fewer people are talking about the rise of voice search – but not that much fewer. Voice search functionality is only going to improve, and just like mobile’s dominance of desktop, it won’t be long before voice search pushes out old-fashioned text or typing. A wise person once said that…