Google Analytics 101: Low Hanging Fruit & 25 Point Guide to Measuring Ecommerce Success
What is Google Analytics? Many people, even digital marketers, are intimidated by the numbers and terms like ‘regular expressions’ and ‘tracking code installation’. In this beginner’s guide, we are going to breakdown the importance of Google Analytics for a digital marketer’s tool belt. We will also introduce you to the important parts of managing a Google Analytics account to make the most of your time and add real value to your digital marketing efforts. Even…
