26 Point Guide to PPC Landing Page Copy That Maximizes Conversion Rates and ROI
While landing page design and images bring the cool factor, words are the nerdy kids. But, it is the words on the page that can make or break the success of a PPC campaign. It can be easy to dismiss the importance of landing page copy. You may think that all you need to do is just say in different words what your ad copy says, keep to the talking points of your business, or…