While landing page design and images bring the cool factor, words are the nerdy kids. But, it is the words on the page that can make or break the success of a PPC campaign. It can be easy to dismiss the importance of landing page copy. You may think that all you need to do is just say in different words what your ad copy says, keep to the talking points of your business, or…
Ecommerce product pages are at the heart of Ecommerce conversions. Conversion rate optimization of user experience for these bottom of the funnel web pages in Ecommerce stores need to be continually optimized to close the hard earned sales process. However, many Ecommerce stores treat the product page lackadaisically – and they are shooting themselves in the foot when it comes to making money and bringing in revenue. But, the shoddy and complacent thinking that takes…
PPC campaigns are built to make money. At the very least, they’re built to drive an action – whether it’s an impression, a click, or a micro-conversion that will eventually lead to a conversion a certain percentage of the time. In the end, PPC is ultimately a numbers game. For the PPC campaigns that strive to drive users to a landing page, the landing page should be optimized to impel the user to convert. If…
“Optimizing a web form? Who has time for that? The web form is what it is, if users don’t want to convert, then so be it.” If this is your attitude towards web forms that capture valuable user information, then you’re gonna lose in the conversion rate optimization game – and that means you’re gonna lose dollars. If losing dollars doesn’t matter to you, then feel free to skip this read. However, if you want…
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