Everyone posts their Instagram pictures on Facebook, so why do I need to focus on Instagram as an advertising platform? If my business isn’t focused on pictures, or if I am just a B2B business, there probably isn’t any value in advertising on Instagram. If this sounds like your attitude towards Instagram advertising, then we are going to convince you that Instagram is the place to be when running PPC social media advertising campaigns –…
SaaS companies continue to grow at an unprecedented rate, and one of the main ways these companies gain leads are through paid online traffic sources. If you are a PPC specialist – or even a general digital marketer – you will inevitably run into an opportunity involving a SaaS company. The longer SaaS customer sales lifecycle also makes a methodical and measured approach to PPC advertising even more important. By knowing how to use all…
‘I’ve already got Google Shopping up and running, and it is enough of a pain to manage that whole process, what do I need Amazon PPC for?’ ‘I’m making money hand over fist with Google Shopping, and I don’t think I have even maximized the return on the investment I’m making on Google.’ ‘If people are searching for anything, they’re searching Google – period. When I have more time, I’ll take a gander at Amazon…
Are you struggling to make money with your Ecommerce business? Do you ever think that perhaps you are too close to your company’s operations and need to step outside the bubble to get the full picture? Or do you just feel completely unsure of whether or not your acquisition strategies are having a net positive effect at all? If you answered “yes” to any of those questions, it’s time to think about some fundamentals regarding…
What are Google Paid Search Ads? Google Ads (formerly Google AdWords) is a platform where advertisers can advertise on Google Display (banner/video ads on websites), Product Listing Ads (Shopping ad promoting the purchase of products), Video Ads (YouTube), and Universal App ads. Today we are focusing on the Search Network and you or your SEM agency can leverage it to the max. Google created ads based on search queries in 2000, and hasn’t looked back…
PPC campaigns are built to make money. At the very least, they’re built to drive an action – whether it’s an impression, a click, or a micro-conversion that will eventually lead to a conversion a certain percentage of the time. In the end, PPC is ultimately a numbers game. For the PPC campaigns that strive to drive users to a landing page, the landing page should be optimized to impel the user to convert. If…
If you think that Bing Ads is just small advertising potatoes that you don’t have time for, you could be missing out on some low-hanging fruit in your digital marketing endeavors. In this 22 point guide, we will explain the features and benefits of Bing Ads that will help you dominate this niche – but very relevant – ad space. 1. Why Use Bing Ads? The Bing search engine does not compare to the Google…
LinkedIn has been predominantly marketed as a B2B marketing channel due to their smart lineup of business related targeting options. However, this image is misleading. LinkedIn users are made of consuming humans just like any other social media channel. While B2C marketing campaigns on LinkedIn have been going on for years, LinkedIn’s potential as a B2C pipeline has been understated for quite some time. LinkedIn’s unique customer base – made up of educated professionals with…
Healthcare is one of the largest industries in the world. Whether it concerns medical devices, health insurance, IT, personal health, or pharmaceuticals, healthcare is embedded in our everyday lives. Indeed, Google processes 28 billion search queries around healthcare every year. Connected to those solutions are businesses seeking awareness, and if you’re a PPC professional, you’ll undoubtedly encounter healthcare businesses that need PPC campaigns to bring their offering to the masses. Healthcare PPC has some unique…
Why would anyone ever click an ad on LinkedIn? Does anyone even use LinkedIn these days, except for scoping out recruits or just stalking people? I have more than enough advertising opportunities on Google and Facebook, why worry about a small player like LinkedIn that will take up more of my valuable resources than it will deliver in anything I can use? If any of the above applies to you, read on! We will be…
Remarketing is an important tool in any digital marketer’s toolbox. But, with all the different targeting options, the confusing way sales funnel buckets can overlap, and the attribution issues still unsolved by modern technology, the entire process – in addition to running prospecting campaigns – can make managing Facebook remarketing seem like an intimidating and confusing task. With the right knowledge and mindset, however, any digital marketer can master Facebook remarketing and seamlessly incorporate it…
In this article. we are going to talk about the some of the most important parts of lead generation for B2B, especially as it relates to PPC advertising. These are foundational points that set the strategy for increasing leads for a B2B business in an incremental, methodical, and predictable way. If you apply these basic points to your B2B marketing strategy, we are confident you’ll be headed in the right direction towards maximizing your lead…
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