“Optimizing a web form? Who has time for that? The web form is what it is, if users don’t want to convert, then so be it.” If this is your attitude towards web forms that capture valuable user information, then you’re gonna lose in the conversion rate optimization game – and that means you’re gonna lose dollars. If losing dollars doesn’t matter to you, then feel free to skip this read. However, if you want…
“Why would I advertise on Twitter? Isn’t it just a bunch of people yelling at each other? Aren’t they losing money? I heard they haven’t gained users in years. I have enough on my hands with Facebook and Google. I don’t have time for a small potatoes like Twitter.” If any of the above sounds like you, we are going to convince you otherwise in this Twitter Guide, and show you how to be successful…
Introduction: What is the Google Display Network? Google Display Network ads are banner ads on sites that have opted into serving ads for Google’s Display Network (GDN). You can see an example of this image highlighting some Google Display ads on the right in yellow. You’ve probably seen these banners while perusing your favorite sites, many of which have opted into Google’s lucrative network. Google’s display network spans over two million sites that reach over…
Isn’t Pinterest just for women? Does anyone even really use Pinterest for anything? My digital marketing efforts are tough to manage as it is, why do I need to even consider Pinterest to dilute my already thin advertising budget? In this guide, we’re going to address these possible Pinterest pitfalls and break down exactly how Pinterest works, and why it is valuable to digital marketers and marketing agencies – especially those who are trying to…
Why do you need Facebook Advertising? Things are working fine in Google Ads, and you’re getting plenty of leads to nurture and bringing in a fine ROI for your digital marketing efforts. In this guide, we are going to show you why Facebook Ads are a necessity for your digital marketing arsenal and break down the basics of what you need to know in order to be successful. 1. Why Should I Advertise On Facebook?…
In the cult salesman movie classic, Glengarry Glen Ross, Alec Baldwin’s character is tasked with motivating underachieving real estate salesmen in an infamous speech that reaches a crescendo as his character hammers the main point home: ‘Always Be Closing!’ How is this related to Conversion Rate Optimization (CRO)? If you alter the last word to ‘testing’ you get a similarly universal truth in digital marketing: Always Be Testing. We’ll get back to this foundational principle…
You’ve been thinking about selling products online for a while now, but the tediousness, the technical jargon, and this so-called data feed which looks like the Excel sheet from hell have all caused you to run as fast as you can to Procrastination town. It’s time to return to Gotham, Christian-Bale-from-the-Dark-Knight style! Here’s everything you need to know to start selling online with your Google Shopping campaigns. You’ll not only be selling products online in…
If you’re a digital marketer, and you have not yet heard about attribution, then where have you been? Google, the most ubiquitous of digital advertising platforms, recently released Google Attribution in beta for more advertisers, and pretty soon, attribution modeling will become that much more mainstream for digital advertisers. What does that mean for SMBs right now? In this article I will: Summarize attribution, its relevance, and its drawbacks Stress the importance of understanding your…
Google offers businesses a huge range of advertising options. Are you getting the most out of your marketing budget, or can Google take your brand further? Below, you’ll find details on Google’s advertising options to help you decide which are most effective for your business. Dynamic Search Ads Dynamic Search Ads (otherwise known as DSAs) let you automate your choice of keywords and ad creation itself. This is ideal for seizing those opportunities you might…
Google’s recent updates to their AdWords platform have raised some interesting questions about the future of PPC. First and foremost, will AI continue to advance quickly and effectively enough to remove PPC specialists from the process of paid search marketing altogether? Secondly, will the technology prove strong enough to actually achieve the goals businesses expect when they work with such a powerhouse as Google? Thirdly, could this lead to complacency and companies ultimately getting less…
Hiring the right PPC agency for your business or organisation can be daunting, especially if you have little prior knowledge or experience with paid search. You will come to depend on your PPC agency to manage your campaign, offer sage advice on the most effective methods to reach your target demographic, and ultimately help your business generate more revenue. Choosing an agency that just isn’t the best for your specific needs can be a costly,…
Google has unveiled a new product called Google Shopping Campaign that works under AdWords. It allows one to place bids based on product searches, unlike the typical campaigns where bids are based on keywords. It is an improvement from the basic PPC campaigns where only text-based ads are allowed. You can now use product images, their prices, and some text. This new product takes the guesswork out of bidding strategies since each ad will be…
Sit Tight!
We will contact you. Then let us work our magic and build your custom evaluation to show you how your business can grow!