Category: paid-search

Google Ads Smart Bidding strategies are at the core of pay-per-click management. Essentially, bidding is a lever that digital marketers pull to adjust the price they wish to pay for each click or impression. Increasing bidding amounts can cause a particular keyword, targeting method, ad group, or campaign to show more often and in higher positions. Expanded reach and ad prominence are desired by all digital marketers, but the big question is whether the price…

Internet traffic is undeniably shifting towards mobile phones. As a digital marketer, it is imperative to tailor strategies towards this shift in how we use the internet. Since running paid search or paid social campaigns on mobile can differ significantly from running them on desktops, it seems like a no-brainer to start learning exactly how mobile paid campaigns can differ, and how to optimize campaigns based on these differences. Learning and applying strategies that take…

Advertisers may overlook ad copy, a meticulous and unsexy aspect of PPC ads. With the advanced options for targeting, automated bidding, and data crunching, ad copy can take a backseat in the PPC van. However, messaging is the crux of ads, and great ad copy can help overcome deficiencies in other aspects of your PPC campaigns. In this article, we’ll explain the importance of ad copy and how to write stellar ads that translate into…

Sure, you know video content is huge these days, but maybe you think that you don’t have time to show ads on YouTube, or you have no idea what kind of impact they have. Or maybe this sounds like you: “I am just worried about conversions, and I have enough trouble acquiring those leads at a good cost on Facebook and Google, which are my primary concerns right now.” Or, “I’ll get to YouTube when…

You can already search by voice through Google’s mobile search app. As we all know, mobile is omnipotent in its rise to push out desktop. Fewer people are talking about the rise of voice search – but not that much fewer. Voice search functionality is only going to improve, and just like mobile’s dominance of desktop, it won’t be long before voice search pushes out old-fashioned text or typing. A wise person once said that…

What are Google Paid Search Ads? Google Ads (formerly Google AdWords) is a platform where advertisers can advertise on Google Display (banner/video ads on websites), Product Listing Ads (Shopping ad promoting the purchase of products), Video Ads (YouTube), and Universal App ads. Today we are focusing on the Search Network and you or your SEM agency can leverage it to the max. Google created ads based on search queries in 2000, and hasn’t looked back…

If you think that Bing Ads is just small advertising potatoes that you don’t have time for, you could be missing out on some low-hanging fruit in your digital marketing endeavors. In this 22 point guide, we will explain the features and benefits of Bing Ads that will help you dominate this niche – but very relevant – ad space. 1. Why Use Bing Ads? The Bing search engine does not compare to the Google…

Healthcare is one of the largest industries in the world. Whether it concerns medical devices, health insurance, IT, personal health, or pharmaceuticals, healthcare is embedded in our everyday lives. Indeed, Google processes 28 billion search queries around healthcare every year. Connected to those solutions are businesses seeking awareness, and if you’re a PPC professional, you’ll undoubtedly encounter healthcare businesses that need PPC campaigns to bring their offering to the masses. Healthcare PPC has some unique…

In this article. we are going to talk about the some of the most important parts of lead generation for B2B, especially as it relates to PPC advertising. These are foundational points that set the strategy for increasing leads for a B2B business in an incremental, methodical, and predictable way. If you apply these basic points to your B2B marketing strategy, we are confident you’ll be headed in the right direction towards maximizing your lead…