Google Ads Smart Bidding Strategies: The Ultimate 2020 Guide
Google Ads Smart Bidding strategies are at the core of pay-per-click management. Essentially, bidding is a lever that digital marketers pull to adjust the price they wish to pay for each click or impression. Increasing bidding amounts can cause a particular keyword, targeting method, ad group, or campaign to show more often and in higher positions. Expanded reach and ad prominence are desired by all digital marketers, but the big question is whether the price…