Why do you need Facebook Advertising? Things are working fine in Google Ads, and you’re getting plenty of leads to nurture and bringing in a fine ROI for your digital marketing efforts. In this guide, we are going to show you why Facebook Ads are a necessity for your digital marketing arsenal and break down the basics of what you need to know in order to be successful. 1. Why Should I Advertise On Facebook?…
In the cult salesman movie classic, Glengarry Glen Ross, Alec Baldwin’s character is tasked with motivating underachieving real estate salesmen in an infamous speech that reaches a crescendo as his character hammers the main point home: ‘Always Be Closing!’ How is this related to Conversion Rate Optimization (CRO)? If you alter the last word to ‘testing’ you get a similarly universal truth in digital marketing: Always Be Testing. We’ll get back to this foundational principle…
You’ve been thinking about selling products online for a while now, but the tediousness, the technical jargon, and this so-called data feed which looks like the Excel sheet from hell have all caused you to run as fast as you can to Procrastination town. It’s time to return to Gotham, Christian-Bale-from-the-Dark-Knight style! Here’s everything you need to know to start selling online with your Google Shopping campaigns. You’ll not only be selling products online in…
Google offers businesses a huge range of advertising options. Are you getting the most out of your marketing budget, or can Google take your brand further? Below, you’ll find details on Google’s advertising options to help you decide which are most effective for your business. Dynamic Search Ads Dynamic Search Ads (otherwise known as DSAs) let you automate your choice of keywords and ad creation itself. This is ideal for seizing those opportunities you might…
Google’s recent updates to their AdWords platform have raised some interesting questions about the future of PPC. First and foremost, will AI continue to advance quickly and effectively enough to remove PPC specialists from the process of paid search marketing altogether? Secondly, will the technology prove strong enough to actually achieve the goals businesses expect when they work with such a powerhouse as Google? Thirdly, could this lead to complacency and companies ultimately getting less…
Hiring the right PPC agency for your business or organisation can be daunting, especially if you have little prior knowledge or experience with paid search. You will come to depend on your PPC agency to manage your campaign, offer sage advice on the most effective methods to reach your target demographic, and ultimately help your business generate more revenue. Choosing an agency that just isn’t the best for your specific needs can be a costly,…
Do you know that the overall appearance and quality of your landing page can affect how Google AdWords appear on search result page and amount that you will pay on the ads? The Google AdWords landing page experience usually measures how effective an ad landing page is serving potential customers. It actually tells if Google thinks that the landing page is meeting the expectations of the users. This information usually affects the rank AdWords placed…
Pay per click is one of the most effective forms of advertising online. It helps drive the right visitors to your website who are ready to take an action. If your ads appear on top, then you are more likely to get more serious customers to click on the ad. This means that the main goal of any entrepreneur is to ensure that they attract customers who are ready to take an action (call or…
The latest AdWords interface design has sparked a stir in the PPC industry. Despite the fact that it’s pretty, the new change upsets the work of many CPP specialists. Luckily, advertisers who utilize third-party tools such as Optmyzr are in a better position to transitioning their workflow as compared to those who are entirely dependent on AdWords PPC tools provided by Google. Optmyzr takes into account the fact that most account managers have limited time…
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