PPC Agency Archives

Conversion Rate Optimization in 2019: The Ultimate Guide

September 2, 2018Don DuongAdWords PPC, PPC, PPC Agency

In the cult salesman movie classic, Glengarry Glen Ross, Alec Baldwin’s character is tasked with motivating underachieving real estate salesmen in an infamous speech that reaches a crescendo as his character hammers the main point home: ‘Always Be Closing!’ How is this related to Conversion Rate Optimization (CRO)? If you alter the last word to ‘testing’ you get a similarly universal truth in digital marketing: Always Be Testing. We’ll get back to this foundational principle…

What are the Most Important Questions to Ask Before Hiring a PPC Agency?

May 24, 2018Dani ShalmoneAdWords PPC, PPC Agency

Hiring the right PPC agency for your business or organisation can be daunting, especially if you have little prior knowledge or experience with paid search. You will come to depend on your PPC agency to manage your campaign, offer sage advice on the most effective methods to reach your target demographic, and ultimately help your business generate more revenue. Choosing an agency that just isn’t the best for your specific needs can be a costly,…